The Challenger's Champion

Unlock listings within major retailers 

"When we were in the Den, Peter Jones asked us how well we were performing in certain retailers. I couldn't give a clear answer.
Not because I hadn't put in the work to understand our business, but because I didn't know. WHY?! Data is extremely expensive. Buying it is just not an option for most challenger brands. That's been very challenging. Until now.

North Star are democratising the data landscape for brands like us, with access to affordable and targeted category insights that allow us to test tactics and compete with category teams at the biggest brands."

- Teddie Levenfiche, Co-Founder of PerfectTed  

Retain your retail listings with actionable insights 

"Getting listed is tough, but the hard work really starts when you hit the shelf.

At a recent range review, we were told the category SKU count would be reduced by 25%, which was a huge concern. Working with North Star, we were able to understand the role we played within the category and see that we were the fastest-growing eco brand in value terms. Being able to use this insight with Buyers has undoubtedly helped us retain our listings.

It is also a huge help when talking with investors and giving them a clear reason to believe in your business. We see North Star as an extension of our team – a great partnership.”

- Josie Harfield, Co-Founder of neat   

Understand the market and what it takes to win 

"The Insight Platform is super intuitive and easy to use. We use it all the time – from customer meetings, to informing us on our own performance, to identifying shopper trends towards eco products.

Beyond that though the North Star team are incredible. They understand the market and what it takes for brands to win within it. They’re always on hand to answer questions or add value. A great partnership"

- Gabriella Penczu, Head of UK Sales at Here We Flo 

Improve your retailer pitches 

"We previously had access to our own internal sales data, but had no idea how it compared to other brands in the category. Working with North Star, this changed overnight and we really got to understand our role within the category.

The North Star team really understands the retail market and what it takes for a challenger brand to win within it.

As our knowledge improved, so did the quality of our retailer pitches. Without question, this helped us unlock transformational new listings.”

- Ed Whelpton, Co-Founder of Bold Bean Co.